I am an indie hacker looking to promote my SaaS product. Could you suggest subreddits that allow self-promotion? Please provide a table including recommended subs, their weekly uniques and contribution counts, the reasons for recommendation, and specific guidelines on how to promote within each sub effectively.
To recommend the right self-promo-friendly subreddits (and pull accurate weekly uniques + weekly contribution counts), I need 3 quick details:
- What does your SaaS do + who is it for? (One-liner + ideal user: e.g., “B2B analytics for Shopify stores,” “AI writing tool for students,” “DevOps monitoring for small teams,” etc.)
- What’s your primary goal on Reddit right now? Choose one: feedback, beta users, waitlist, first paid customers, awareness/content distribution
- What kind of promotion are you willing to do?
- A) “Here’s my product” posts (direct launch/promo)
- B) Value-first posts (case study/lessons learned) + soft CTA
- C) Comment-only (helpful replies + subtle mention)
- D) Any of the above
Reply with those, and I’ll then:
- shortlist subreddits that explicitly allow promo (or have dedicated promo threads),
- fetch weekly uniques + contribution counts for each,
- read their rules, and
- return a table with exact guidelines + recommended post angles per subreddit.
Product + Audience: A B2B analytics tool specifically designed for Shopify merchants. Primary Goals: Gather product feedback, recruit beta users, build a waitlist, and acquire the first few paid customers. Promotion Strategy: B) Value-first posts (sharing case studies or lessons learned) followed by a Soft CTA.
I’m going to (1) search Reddit for subreddits closely aligned with Shopify merchants, ecommerce operators, and SaaS/entrepreneur audiences, then (2) for the best candidates pull their rules plus weekly uniques & contribution counts so we only recommend communities where a value-first + soft-CTA approach is actually allowed (often via specific promo threads).
I’m going to run a second, narrower subreddit discovery pass focused specifically on Shopify/ecommerce merchant communities (e.g., the main r/shopify / r/ecommerce hubs) to make sure we don’t miss the highest-intent places before I pull weekly stats + rules for the final shortlist.
Next I’m going to pull (a) weekly uniques + weekly contribution counts, (b) the current subreddit rules, and (c) any pinned “promo/feedback” threads for a shortlist of Shopify + SaaS founder communities. This may trigger Reddit weekly-stats scraping (potentially higher-cost/advanced), but it’s the only way to give you accurate weekly uniques/contribution numbers and promotion constraints.
Next I’m going to fetch the current posting rules for each candidate subreddit so we only recommend communities where your “value-first + soft CTA” approach is permitted (either directly or via dedicated promo/feedback threads). I’ll also pull the current hot/pinned posts for a few large subs to confirm whether there are active weekly/monthly promo threads you should use.
Below is where I can self-promote without getting banned (either directly or via a designated promo/feedback thread), tailored to a B2B Shopify analytics SaaS with a value-first + soft CTA approach. Weekly uniques + weekly contributions are Reddit community stats fetched on 2026-03-04.
Self‑promotion‑friendly subreddits (with rule‑aware tactics)
| Subreddit | Weekly uniques | Weekly contributions | Why I’d use it for a Shopify analytics SaaS | How I’d promote effectively (rule-safe) |
|---|---|---|---|---|
| r/ShopifyApps | 105 | 15 | Shopify‑specific and explicitly built for app promo/validation (high intent, low volume) | Follow their rule: use the provided templates. Post an “App Promo” or “Idea Validation” with a mini case study (before/after metric) + clear “Who it’s for” + pricing + link. Avoid generic “pain point” fishing (they disallow general market research). |
| r/ShopifyeCommerce | 4.7K | 364 | Shopify merchant audience; they allow promotion only in a pinned MASTER PROMO THREAD | I’d only promote in the pinned “MASTER PROMO THREAD” (they remove promotional posts otherwise). Keep it concise: 1) problem 2) what I built 3) 1 proof point 4) link + “looking for X beta stores.” Outside the thread: I’d only answer questions in comments (no case-study posts, no “market research,” no asking for DMs). |
| r/SaaS | 261K | 22K | Huge founder/operators audience; good for beta recruitment + early revenue if done carefully | Follow their rules: feedback requests go in the weekly feedback thread (per rules). For promos/deals: use their pinned Monthly “SaaS Deals + Offers” thread. For standalone value posts: put the full case study in the post, keep self-mention minimal, and if linking to my content, place it at the end (“Originally posted here”) and avoid “DM me.” |
| r/SideProject | 332K | 14K | Very large; tolerant of “I built this” style launches; great for early adopters | Rules weren’t returned via the rules API for me, so I’d double-check sidebar/pinned posts before posting. I’d post a product story + demo: what I learned building Shopify analytics, 2–3 real insights, and a soft CTA (“If you run a Shopify store and want to beta test, here’s the link”). No repeated cross-posting / no link-only posts. |
| r/BootstrappedSaaS | 4.1K | 203 | Explicitly allows founders to promote their project; good signal-to-noise for early customers | Their rules explicitly say “Feel free to promote your project” + link is OK, but no Product Hunt promos. I’d share: niche (Shopify), positioning (profit/attribution/etc.), who it’s for, pricing, what I’m testing in beta, and what feedback I want. |
| r/SaaSMarketing | 6.3K | 417 | Marketing-minded SaaS builders; good for value-first analytics + acquisition angles | Their rules: no direct sales; product mentions must be relevant and helpful. Also: no “build in public” / no “what are you building?” posts. I’d post one deep experiment like “How I reconciled Shopify vs Meta vs GA4 attribution” with steps + pitfalls, then a single soft CTA at the end (link only if it’s genuinely helpful). |
| r/IndieHackers | 20K | 2.1K | “Build in public” culture; good for feedback + waitlist | They allow self-promo 1 time using the SHOW IH flair and it must be for feedback/critique, not ads. I’d save that one post for my strongest case study + 3 very specific questions. (If I mention MRR, I’d include proof per their rule.) |
| r/BuildInPublic | 60K | 5.3K | Best place to build a waitlist over time via transparent progress + learnings | Their rules: no self‑promotion without context + be transparent about tools/resources. I’d do weekly/biweekly posts with real lessons (numbers, screenshots, mistakes), ask for feedback, and keep CTA small (“I’m onboarding 10 Shopify stores; link at end”). |
| r/Startups | 145K | 3.6K | Massive reach, but they’re strict; best used via their designated promo areas | Their rules: no promotion, except designated stickied threads. They explicitly allow sharing in the “Share your startup” thread (currently pinned as a quarterly post), and feedback/surveys in the weekly feedback thread. I’d only put my link inside those threads. In normal posts/comments, I would not link to or name my product. |
| r/Entrepreneur | 468K | 9.2K | Huge audience; use only their allowed weekly threads | Their rules are strict: no promotion in normal posts/comments; URL dropping / “DM me” / “check my profile” can trigger bans. Promotions/offers belong in pinned weekly threads (rule mentions Thank You Thursday; hot feed shows Marketplace Tuesday). Also, I need 10 comment karma in r/Entrepreneur before I can post. I’d earn karma first, then post a value-rich offer in the weekly thread (not elsewhere). |
| r/B2BSaaS | 4K | 307 | Directly aligned with B2B; allows limited self-promo with value | They allow self-promo but limit it to one post per project/domain every 10 days and require genuine value + transparency. I’d post a deep case study (e.g., profit/LTV reporting for Shopify) and keep frequency low. |
| r/RoastMyStartup | 9.4K | 421 | Best for brutal landing-page clarity feedback (not “sales,” but high-quality critique) | Their rules: no ProductHunt links, no Vercel links, no low-effort posts, and AI-written content may be removed. I’d post my domain landing page, ask for harsh critique (confusion points, trust issues, pricing), and not try to “close” people in the comments. |
Two big subs I should not self‑promote in (but I can still mine for insights)
These are high-intent communities, but promotion/linking gets you banned per their rules:
| Subreddit | Weekly uniques | Weekly contributions | What I’d do instead |
|---|---|---|---|
| r/shopify | 76K | 2.5K | No links/promo/dev research. I’d only answer questions publicly with general advice (no link, no “DM me”), and learn pain points for my content. |
| r/ecommerce | 84K | 2.8K | Strict “no soliciting/promotion/DM requests” + no case studies. I’d use it for market listening and non-promotional help in comments only. |
My “value-first + soft CTA” post format (works across most promo‑friendly subs)
- Hook: a painful Shopify metric mismatch (e.g., “Why Shopify revenue ≠ profit” or “Why Meta ROAS never matches Shopify”)
- Context: store size/type, channel mix, what data sources I used
- The framework: step-by-step reconciliation / dashboard logic
- Results: one concrete outcome (time saved, % variance reduced, margin lift, etc.)
- Soft CTA: “I’m onboarding X Shopify stores for beta feedback; here’s the link” (only where allowed), or “happy to share the template” (no DM solicitation where banned)
If you tell me whether your product is a Shopify App (App Store listing) or an external SaaS with Shopify integration, I can also tailor the best post angles + CTA wording per subreddit to match what moderators typically consider “helpful” vs “self-promo.”